Old Bridge Cellars
Mr. Salter is an industry veteran with years of experience selling luxury wines and spirits. He created the specialty spirits division at Wine Warehouse in California in the 1990s, launching such brands as: The Macallan, Ketel One, Chinaco, Patron, and El Tesoro.
He built a national portfolio of artisan spirits at Preiss Imports in the early 2000s, including stars such as Springbank, Old Rip van Winkle, and St. George Spirits, supporting this with the industry’s first quarterly catalog, mailed to 1,000 key accounts in the USA. For ten years he sold luxury spirits and especially Champagnes for Pernod Ricard, and has worked with the “wineries that remain true to their regions and true to themselves” portfolio of Old Bridge Cellars for over a decade.