Audra possesses passion for connecting with people and nurturing relationships. She has spent her 20-year career in the winery industry partnering with national brands to increase their direct- to-consumer and wholesale sales and to boost their brand awareness and reach.
Her roles have included Wine Director of multiple restaurants: as
well as Director of National Sales, Director of Private Clients and Director of Hospitality for independently owned Napa and Sonoma
based wineries. In these roles she worked directly with the owner/operators to establish needs, develop strategies and implement successful initiatives.
In addition to managing Newfound’s hospitality, Audra also works with Trig Collective handling Media & Public Relations, content
creation and brand strategy for multiple wine and restaurant industry clients.
Audra is the primary point of customer contact for Newfound. Utilizing her extensive sales experience and industry relationships, she has built the foundation for Newfound’s growing brand recognition and solid reputation in the world of wine.
