Neb Lukic

ABOUT

Neb Lukic is a featured speaker at Park City Wine Festival.
Neb Lukic is a veteran wine sales executive who became President of DAOU in 2019. Since that moment, Neb’s leadership skills have been instrumental in advancing DAOU’s status into the upper echelon of luxury wine.

Neb is renowned as a trendsetter in the “on-premise” restaurant space. He came to DAOU from Southern Glazers Wine & Spirits (SGWS), where he spent 17.5 years and served as Vice President of On-Premise Sales. At SGWS, he led the largest on-premise market network in the United States and recorded year-over-year sales growth during his entire tenure.

Throughout this time, Neb interacted with the world’s top luxury wine brands, but he was ultimately drawn to DAOU, above all, because of Soul of a Lion—a wine that he identified as California’s next benchmark Cabernet Sauvignon. In the promise and potential of Soul of a Lion, he saw the future of DAOU as a global force.

Neb’s drive, vision and imagination were also perfectly aligned with the journey of the Daou brothers. “When I first met Georges and Daniel, I knew that I was going to work with them someday,” he says. “DAOU is a family with a deep understanding of relationships and a devotion to creating wines that rival the best in the world. I felt very at home here from day one.”

As President, Neb not only oversees DAOU’s global sales initiatives; he is also a catalyst who inspires passion throughout the entire company. “Passion gives us the courage to take on new challenges, the power to break through barriers and the conviction to deliver extraordinary experiences—all of the aspirations that DAOU stands for,” he says.

Neb lives in Redondo Beach, California with his wife, Jennifer, and their three children.